Our Story
a simple but profound idea: a better you creates a better world. Or, in other words, LIFE=LIFE.
In early 2009, three friends, Kyle and Abigail FitzGerald, and Graham Ripple, met in a Kansas City coffee shop to catch up in the midst of their busy lives. Their conversation soon turned to the difficulty of keeping up with the demands of their full-time jobs, busy personal lives and responsibilities of their small business.
They wanted a healthy product that conveniently provided focus and energy without the sugar and calories. Unsatisfied with available products they created the first of the Life Equals products: LIFE= Focus+Energy.
As they shared their original formula with friends, they heard story after story of its benefit in their friends' lives. From that initial inspiration, they began crafting products that provide healthy solutions to everyday problems.
In that original conversation over coffee, an important question was asked: Could they use this product to somehow help not only those who directly take it, but also the global community at large?
That idea just made sense: as your life improves, you can improve the world around you. A better you creates a better world.
A few months later, a conversation about the needs of a small orphanage in Mozambique peaked their interest. In addition to clothing, the orphanage needed simple children's multivitamins. As Kyle, Graham and Abby researched the role of supplements in developing countries, they found that multivitamins were necessary but both expensive and largely inaccessible.
They created the LIFE=LIFE Project - For every purchase you make, Life Equals will provide an equal amount of children's multivitamins to an undernourished child through our partnership with Vitamin Angels. LIFE=LIFE one vitamin at a time.
Out of the idea that a changed world comes from changed individuals, Life Equals was born. Life Equals continues to strive to make the world a better place by empowering our customers to live better lives and participate in the needs of our world.